AllMatters werd in 2012 opgericht als OrganiCup met de ambitie om de category herbruikbare menstruatieproducten uit te breiden.
Het begin
Het beginpunt was simpel: een eenvoudige en duurzame cup ontwikkelen die toegankelijk is door een democratische prijs en brede distributie. Sindsdien zijn er meer dan 2 miljoen cups verkocht en ligt de cup in de schappen van meer dan 7000 winkels wereldwijd.
De cup liet ons zien dat kleine veranderingen in onze dagelijkse routines een groot verschil kunnen maken. In 2021 was het tijd voor een nieuw hoofdstuk: we breidden ons assortiment uit met onze visie op verzorgingsproducten. Daarom veranderden we onze naam van OrganiCup naar AllMatters. In 2022 voegde we daar ook herbruikbaar menstruatieondergoed aan toe.
Our promise to you
Built for reliability
Performance, reliability and comfort come first. We want you to love your AllMatters cup, disc, or underwear and we always put your needs first.
Satisfaction Guarantee
We want you to feel confident trying our products, and if something is not right we are here to help. Our Satisfaction Guarantee lets you try our reusable period products risk-free.
Support you can trust
When you contact us, you're talking to someone who knows these products inside out and actually wants to help. We're real people with real experience, and want you to feel safe and secure using our products.
Made in Europe
The design process starts right here in Copenhagen, but when it comes to production we work with the best. Our cup and disc are made in Germany, and our Period Underwear is made in Portugal.
Kleine acties leiden tot grote veranderingen - it all matters
Wij geloven dat juist de kleine veranderingen in onze dagelijkse routines het grootste verschil kunnen maken. Duurzaam leven zou geen moeite moeten kosten op compromissen op moeten leveren.
In een wereld die vaak overweldigend en verwarrend kan zijn, willen wij het makkelijker maken om elke dag bewuster te leven. Dat doen we door producten te ontwikkelen die het overbodige verlaten.
Door duurzaamheid toegankelijk en moeiteloos te maken, hopen we te laten zien dat het veranderen van alledaagse gewoontes écht impact kan hebben. Want alles telt - It All Matters.
Quality you can trust
When you wear something close to your body, you want to know what it’s made from and who’s making it.
Materials that matter
Our cups and discs are made from medical-grade silicone. For our period underwear, we bring together soft fabrics, absorbent layers, and a protective barrier to help keep your clothes dry. You can find detailed information on materials, certifications and quality control on individual product pages.
Made by people we know
Every AllMatters product is designed at our studio in Copenhagen, where our team obsesses over the details that actually matter: fit, comfort, leak-protection and long-term reliability.
We manufacture our cups and discs in Germany and our period underwear in Portugal, with trusted partners we have worked with for years, and regularly visit. Unlike some other brands, we're involved the whole way through the production process and we have one rule: if it's not 100% right, we don't sell it.
Our certifications
Highest scoring period care B Corp in the world
Highest scoring period care B Corp in the world
B Corp isn’t a label you buy. It's a rigorous, independent audit of how a company actually operates, from how products are made to how people are treated.
As a certified B Corp we are measured against the B Lab Standards, a globally recognised framework that assesses our social and environmental impact across key areas, from climate action to human rights. The certification is independently audited and verified by a third party, based on ISO 17021-1 requirements.
Our B Corp score is 154.7, which as of 2026 makes us the highest scoring period care B Corp in the world.
AllergyCertified
AllergyCertified
The AllMatters cup and disc are AllergyCertified. When you choose products that carry the AllergyCertified label, you can rest assured that their team of toxicologists have gone through every single ingredient in the product, made a risk assessment and concluded that the product lives up to their strict quality requirements and that there is a minimal risk of developing allergies or irritations due to usage.
OEKO-TEX® STANDARD 100
OEKO-TEX® STANDARD 100
Our period underwear is also OEKO-TEX® STANDARD 100 certified, meaning every component has been tested against limits for more than 1,000 harmful substances.
We zijn nu ook B Corp gecertificeerd
Dit betekent dat we deel uitmaken van een wereldwijde gemeenschap van bedrijven die écht werk maken van positieve impact - voor mensen en de planeet. Het betekent dat we voldoen aan hoge normen en standaarden op zowel sociaal als mileutechnischgebied.
De beoordeling duurde maar liefst 18 maanden, waarin elk aspect van onze werking grondig werd onderzocht: van hoe we materialen inkopen en hoeveel afval we produceren, tot hoe we ons team behandelen en hoe we de AllMatters community ondersteunen.
Our wider impact
Together with our community and partners, we’re driving a positive impact through various initiatives – from spreading awareness of how periods affect teenagers around the world and educating communities on menstrual health to donating cups to those in need.
Work with communities
Over the years we have supported school nurses, gynaecologists and various NGOs through the donation of educational materials and sample products to educate communities about menstrual health and easier, healthier and greener period products.
CampusCup
We continuously provide free menstrual cups to partner universities in the US, making periods on campus more sustainable. CampusCup has been featured in multiple media outlets, including Forbes. So far, we've worked with 140+ universities.
Taboo: Global Periods
This platform's purpose is to use storytelling and photography to explore the economics, social relations, and gender discrimination linked to menstrual taboos and traditions in a wide variety of settings – from rural Africa to central London.
